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Seize the opportunity for industrial upgrading veneer industry development by leaps and bounds
Over the past year because of furniture, decoration industry, such as depression, veneer furniture market has entered a period of adjustment. Difficulties are only temporary, even though business is booming as in previous years, but with the timber resources of the growing tension, as well as people's environmental awareness and enhance the aesthetic taste, veneer products posted the rise of the wood processing industry has become an irreversible trend.
Less low-cost supplies of the increasing popularity of veneer
In recent years, wood resources has become a constraining the sustainable development of the timber industry is a major problem. In the regular shortages of raw materials, lumber prices are high today, the veneer gradually into the outlook of people, and has been accepted by the market and consumers. Today, both the original timber market, or the furniture business, whether it is mall furniture, or furniture exhibition, people can easily find all types of veneer and processed products.
Industrial timber market dealers pointed out that the timber industry in the past to recall the development of the journey, it is not difficult to find stickers, paste and solid wood veneer manufacturing was once the most popular of the three forms of creativity, but with the people's living standards and to improve the aesthetic taste, Market trends have been quietly changed. With furniture, for example, we can see that because of people like to be close to nature and love of natural wood, low grade, poor performance of durable furniture stickers have been out of people's attention.
At the same time, the growing scarcity of wood, not only in the continuous rise in prices of raw materials, enterprises can also produce enough products to meet the solid wood furniture market, so solid wood furniture sales are relatively limited. Paste veneer furniture is different. A variety of natural and even valuable tree species veneer veneer after more advanced and mature processing techniques, the full set of leather furniture paste totally natural, no results as solid wood furniture, the same people feel real warm, elegant expensive, plus the benefits of environmental protection, durable Well received by consumers in particular the pursuit of natural fashion favored by the younger generation.
Over the years, through multiple test markets and baptism, by virtue of veneer in terms of price and quality advantages, more and more attention to the wood products business, at different levels of consumers to buy each other veneer products. Is not difficult to predict, with the veneer paste technology as well as the timber resources of the steady decline in market demand for veneer products will be further expanded, veneer and veneer products will be affixed to become more popular.
A weak consumer market, prices veneer Qudan
Veneer industry a bright future full of hope, but not a smooth road. The timber industry as a link in the chain, the veneer industry will certainly be other related industries. In 2007, RMB appreciation, export tax rebate adjustment, a variety of rising costs on a number of factors, such as wood processing industry have had an unprecedented impact, furniture, decoration industry profits shrink sharply, declining international competitiveness, increasing the pressure to survive, the industry as a whole Entered a period in the doldrums. From the market in the first half of 2008, the industry environment to the deterioration of the veneer market, the negative impact of continued decline in overall sales than in previous years, about 30%.
Industrial timber market is well-known in the trade of raw materials market, the market has gathered nearly 200 companies and distributors veneer. Industrial wood veneer market prices reflect the industry trend is a barometer by Societe Generale market Guanzhongkuibao can in order to grasp the latest developments in the industry veneer. According to the tenants of the market, in the second half of 2007 went through the flat after the operation, in the first half of 2008, all types of veneer market has been warmer, but the overall level of sales in previous years, only 70%. In particular, is five or six months from the beginning of 2008, as the furniture, decoration industry to weak tenants, many of the significant decline in sales, part of the business of the poor tenants shipments over the same period in previous years, only 50-60%.
Analysis of the tenants of the view that sales of veneer than in previous years, is the main reason for the furniture industry demand, as some of the less competitive small and medium-sized furniture companies on the verge of closure or even collapse, leading to the market as a whole veneer of demand reduction. The result of this situation are many reasons, beginning in 2007, the rapid appreciation of the yuan, the export tax rebate adjustment policy, the cost of the upgrade, as well as the increasingly heated market competition, so that the furniture business has shrunk the profits of many; In addition, the stock market, Property prices down so that the furniture, decoration and so on to reduce demand, leading to the timber industry to further reduce the room for profit. In the combined effects of these factors, timber processing enterprises and decorative decorating business survival and development of the ability to greatly weaken, which directly affects the veneer of market prices, and make them apathetic that the industry trend so far has not been a fundamental change.
Market shocks after the reshuffle to adjust better prospects
Any industry can not escape the role of market mechanisms. When the industry has developed to a certain extent, is bound to face the upgrading of the structure, resources, restructuring and other major issues. In the face of the structure and the upgrading of the industry reshuffle, the Industrial wood veneer business and market various dealers and more initiatives to deal with climate change, to grasp the initiative in business. Societe Generale has been pointed out that the tenants of the timber market, the timber industry in the deployment of resources, the survival of the fittest of the transition period, many businesses and veneer dealers face of unprecedented challenges in the industry in the development of the key nodes, the need to improve their own competitiveness, Break the existing bottlenecks, changes in business strategy to actively seek new opportunity and space for development. I visited the Industrial market potential tenants, the veneer dealers found through various channels to resolve the current impasse, to find a new space for development.
To expand the scope of operation is a common method. As the business slump, as well as furniture decoration products such as replacement of the reasons, the original veneer companies and distributors of the popular variety is difficult to achieve, in order to reverse the situation, the market has a lot of veneer Industrial enterprises and distributors on the one hand, the expansion of product development, production and sales before The product does not operate, develop marketing channels to expand on the other hand, to seize more market share. Industrial blue flag to the market of timber wood, for example, the company's production and sales before basswood, oak, south-west Cheng, peach core, Huang Xiang, and other domestic-oriented veneer. In recent years, the company also started operating veneer imports, such as the United States of cherry, maple, red oak, black walnut, Augustine Man in Africa, pear, and white European beech, Indonesia, such as ebony. Wood's blue flag staff, so that customers can market and provides a new choice, had more orders at the same time, the company actively develop foreign markets, access to the good performance of sales, sales per year Volume was increasing trend.
Shipments increased procurement of quality products is a way. Although the timber industry is suffering a downturn for the time being, but there are also some tenants to buy into the gap on the basis of market supply high-quality, so as to ensure the store shipments, and its shipments are not always the impact of the Bill. If the United States out of the American operation maple wood veneer, the veneer of such materials because of the fine, fine production, tight supply is often in short supply, one to supply stores were sold out, its prices and market supply and demand situation up, up by the end of 2007 3-4 of the yuan, such as the AA-level American maple is reported that 18-25 RMB / square meter, AAA reported that the current level of American maple 28-35 yuan / sqm.
Veneer logs and raise the utilization rate of value-added technology is a breakthrough of the key bottlenecks. Shortage of wood resources will be constrained for a long time development of the timber trade, the use of timber utilization and increase the added value and become a transition period related businesses must think about technical issues. At this stage, subject to the processing equipment and technology restrictions, China's veneer production and processing to enhance the level of use. If there is a natural veneer processing plane to wear, uneven thickness, the number of uneven, non-specialized packing bags, such as defects. In order to change this phenomenon, a large number of powerful enterprises embarked on a veneer of technological innovation, development of roads, on the one hand, these enterprises to reduce production costs and enhance market competitiveness; On the other hand, these companies use their own brand of scale and technical advantages From the customer needs to develop different specifications for different levels of veneer, Edge, parquet, flooring and decoration materials, abundant types of products to enhance value-added products for downstream chain to provide more quality services.
Norms and standards to build brands is a necessary requirement for industrial upgrading. Extensive experience in the early development, China's veneer industry to the upgrading of an important moment. Ebb Tide in such a shuffle-like stage, we must seriously study the market situation at home and abroad, go with the tide change in the way of development.
From the field of macro-view, the relevant government agencies, associations and enterprises should be based on China's development of the industry veneer of the status quo, to work together, actively promote the industry norms and standards, so as to regulate the production and sale of veneer to form a level playing field, healthy and orderly veneer The market; from the field of micro, enterprises should strengthen the veneer brand strategy to overcome the existing small-scale, low productivity, equipment and the low level of technical factors and pay attention to product quality and brand, to achieve the diversification of varieties, specifications diversification , The service fine, in good faith based on the market, technology and brands to gain market, to create a group of influential Chinese business veneer.
Experienced more than 20 years of rapid development of timber processing industry has entered a new phase of adjustment, the veneer industry, therefore fluctuations in the market caused by normal phenomenon. In this round of economic adjustment, related industries will bring the pain and shock, but this will not lead to the timber industry devastated since then. The timber industry is still the consumer market, the development of the timber trade is still hope.
Therefore, as long as the industry chain enterprises recognize the veneer of the status quo in the new trend of development initiatives in innovation, quality and brand-oriented and take the road of sustainable development, through the baptism of the market after the veneer of business will usher in a new opportunity for development.
Less low-cost supplies of the increasing popularity of veneer
In recent years, wood resources has become a constraining the sustainable development of the timber industry is a major problem. In the regular shortages of raw materials, lumber prices are high today, the veneer gradually into the outlook of people, and has been accepted by the market and consumers. Today, both the original timber market, or the furniture business, whether it is mall furniture, or furniture exhibition, people can easily find all types of veneer and processed products.
Industrial timber market dealers pointed out that the timber industry in the past to recall the development of the journey, it is not difficult to find stickers, paste and solid wood veneer manufacturing was once the most popular of the three forms of creativity, but with the people's living standards and to improve the aesthetic taste, Market trends have been quietly changed. With furniture, for example, we can see that because of people like to be close to nature and love of natural wood, low grade, poor performance of durable furniture stickers have been out of people's attention.
At the same time, the growing scarcity of wood, not only in the continuous rise in prices of raw materials, enterprises can also produce enough products to meet the solid wood furniture market, so solid wood furniture sales are relatively limited. Paste veneer furniture is different. A variety of natural and even valuable tree species veneer veneer after more advanced and mature processing techniques, the full set of leather furniture paste totally natural, no results as solid wood furniture, the same people feel real warm, elegant expensive, plus the benefits of environmental protection, durable Well received by consumers in particular the pursuit of natural fashion favored by the younger generation.
Over the years, through multiple test markets and baptism, by virtue of veneer in terms of price and quality advantages, more and more attention to the wood products business, at different levels of consumers to buy each other veneer products. Is not difficult to predict, with the veneer paste technology as well as the timber resources of the steady decline in market demand for veneer products will be further expanded, veneer and veneer products will be affixed to become more popular.
A weak consumer market, prices veneer Qudan
Veneer industry a bright future full of hope, but not a smooth road. The timber industry as a link in the chain, the veneer industry will certainly be other related industries. In 2007, RMB appreciation, export tax rebate adjustment, a variety of rising costs on a number of factors, such as wood processing industry have had an unprecedented impact, furniture, decoration industry profits shrink sharply, declining international competitiveness, increasing the pressure to survive, the industry as a whole Entered a period in the doldrums. From the market in the first half of 2008, the industry environment to the deterioration of the veneer market, the negative impact of continued decline in overall sales than in previous years, about 30%.
Industrial timber market is well-known in the trade of raw materials market, the market has gathered nearly 200 companies and distributors veneer. Industrial wood veneer market prices reflect the industry trend is a barometer by Societe Generale market Guanzhongkuibao can in order to grasp the latest developments in the industry veneer. According to the tenants of the market, in the second half of 2007 went through the flat after the operation, in the first half of 2008, all types of veneer market has been warmer, but the overall level of sales in previous years, only 70%. In particular, is five or six months from the beginning of 2008, as the furniture, decoration industry to weak tenants, many of the significant decline in sales, part of the business of the poor tenants shipments over the same period in previous years, only 50-60%.
Analysis of the tenants of the view that sales of veneer than in previous years, is the main reason for the furniture industry demand, as some of the less competitive small and medium-sized furniture companies on the verge of closure or even collapse, leading to the market as a whole veneer of demand reduction. The result of this situation are many reasons, beginning in 2007, the rapid appreciation of the yuan, the export tax rebate adjustment policy, the cost of the upgrade, as well as the increasingly heated market competition, so that the furniture business has shrunk the profits of many; In addition, the stock market, Property prices down so that the furniture, decoration and so on to reduce demand, leading to the timber industry to further reduce the room for profit. In the combined effects of these factors, timber processing enterprises and decorative decorating business survival and development of the ability to greatly weaken, which directly affects the veneer of market prices, and make them apathetic that the industry trend so far has not been a fundamental change.
Market shocks after the reshuffle to adjust better prospects
Any industry can not escape the role of market mechanisms. When the industry has developed to a certain extent, is bound to face the upgrading of the structure, resources, restructuring and other major issues. In the face of the structure and the upgrading of the industry reshuffle, the Industrial wood veneer business and market various dealers and more initiatives to deal with climate change, to grasp the initiative in business. Societe Generale has been pointed out that the tenants of the timber market, the timber industry in the deployment of resources, the survival of the fittest of the transition period, many businesses and veneer dealers face of unprecedented challenges in the industry in the development of the key nodes, the need to improve their own competitiveness, Break the existing bottlenecks, changes in business strategy to actively seek new opportunity and space for development. I visited the Industrial market potential tenants, the veneer dealers found through various channels to resolve the current impasse, to find a new space for development.
To expand the scope of operation is a common method. As the business slump, as well as furniture decoration products such as replacement of the reasons, the original veneer companies and distributors of the popular variety is difficult to achieve, in order to reverse the situation, the market has a lot of veneer Industrial enterprises and distributors on the one hand, the expansion of product development, production and sales before The product does not operate, develop marketing channels to expand on the other hand, to seize more market share. Industrial blue flag to the market of timber wood, for example, the company's production and sales before basswood, oak, south-west Cheng, peach core, Huang Xiang, and other domestic-oriented veneer. In recent years, the company also started operating veneer imports, such as the United States of cherry, maple, red oak, black walnut, Augustine Man in Africa, pear, and white European beech, Indonesia, such as ebony. Wood's blue flag staff, so that customers can market and provides a new choice, had more orders at the same time, the company actively develop foreign markets, access to the good performance of sales, sales per year Volume was increasing trend.
Shipments increased procurement of quality products is a way. Although the timber industry is suffering a downturn for the time being, but there are also some tenants to buy into the gap on the basis of market supply high-quality, so as to ensure the store shipments, and its shipments are not always the impact of the Bill. If the United States out of the American operation maple wood veneer, the veneer of such materials because of the fine, fine production, tight supply is often in short supply, one to supply stores were sold out, its prices and market supply and demand situation up, up by the end of 2007 3-4 of the yuan, such as the AA-level American maple is reported that 18-25 RMB / square meter, AAA reported that the current level of American maple 28-35 yuan / sqm.
Veneer logs and raise the utilization rate of value-added technology is a breakthrough of the key bottlenecks. Shortage of wood resources will be constrained for a long time development of the timber trade, the use of timber utilization and increase the added value and become a transition period related businesses must think about technical issues. At this stage, subject to the processing equipment and technology restrictions, China's veneer production and processing to enhance the level of use. If there is a natural veneer processing plane to wear, uneven thickness, the number of uneven, non-specialized packing bags, such as defects. In order to change this phenomenon, a large number of powerful enterprises embarked on a veneer of technological innovation, development of roads, on the one hand, these enterprises to reduce production costs and enhance market competitiveness; On the other hand, these companies use their own brand of scale and technical advantages From the customer needs to develop different specifications for different levels of veneer, Edge, parquet, flooring and decoration materials, abundant types of products to enhance value-added products for downstream chain to provide more quality services.
Norms and standards to build brands is a necessary requirement for industrial upgrading. Extensive experience in the early development, China's veneer industry to the upgrading of an important moment. Ebb Tide in such a shuffle-like stage, we must seriously study the market situation at home and abroad, go with the tide change in the way of development.
From the field of macro-view, the relevant government agencies, associations and enterprises should be based on China's development of the industry veneer of the status quo, to work together, actively promote the industry norms and standards, so as to regulate the production and sale of veneer to form a level playing field, healthy and orderly veneer The market; from the field of micro, enterprises should strengthen the veneer brand strategy to overcome the existing small-scale, low productivity, equipment and the low level of technical factors and pay attention to product quality and brand, to achieve the diversification of varieties, specifications diversification , The service fine, in good faith based on the market, technology and brands to gain market, to create a group of influential Chinese business veneer.
Experienced more than 20 years of rapid development of timber processing industry has entered a new phase of adjustment, the veneer industry, therefore fluctuations in the market caused by normal phenomenon. In this round of economic adjustment, related industries will bring the pain and shock, but this will not lead to the timber industry devastated since then. The timber industry is still the consumer market, the development of the timber trade is still hope.
Therefore, as long as the industry chain enterprises recognize the veneer of the status quo in the new trend of development initiatives in innovation, quality and brand-oriented and take the road of sustainable development, through the baptism of the market after the veneer of business will usher in a new opportunity for development.